Give Yourself the Gift of Cheerful Customers - Say Thank You

This winter, ban your Scrooge instincts and embrace your inner Santa. 'Tis the season of giving, and by giving out corporate holiday thank you cards you can also give yourself the gift of cheerful customers.

Your patrons likely deal with dozens of businesses on a regular basis. This makes it vital that your organization distinguish itself from the masses. Nothing makes the holiday season sparkle quite like stylish and thoughtful business Christmas thank you cards, and yet, companies often reserve business holiday thank you cards solely for partners, investors or special clients. The problem with this elitist system for sending company holiday thank you cards is that giving thanks during the holiday season has become a social norm. Special investors and big clients expect corporate holiday thank you cards as a standard business operating procedure. As a result, business holiday thank you cards lose their allure and are less likely to be appreciated, thereby making them all the more likely to end up in the trash.

Why not extend your corporate holiday thank you card mailing list to include your customers? Most customers want to feel like valued and vital contributors to your organization. Reaching out to them with a company holiday thank you card not only offers your gratitude for their continued business, but also establishes a profound personal relationship between you and the people your company serves. You can even include a calendar or other functional item on a corporate holiday thank you card to make sure that customers continue to appreciate your gratitude (and remember your company name) well beyond the holiday season.

This year, make your company shine brighter than Rudolph's red nose-sending corporate holiday thank you cards to loyal customers are a surefire way to get your business to the head of the pack.

http://corporate.tinyprints.com/articles/corporate/corporate-holiday-thank-you-cards.htm

The Need For Excellent Design In Your Stationery

Logo & Stationery

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »

Many marketing collaterals do not get you the outcome you expect because they just do not work as much as they should. This means that your marketing tool such as your stationery printing for example is poorly designed and does not pass muster when it comes to the aesthetics.

Harsh, is not it? But that is the way it is. You will not get your clients and prospects’ attention if you do not maximize the potential of yourstationery printing with a powerful design and format. If your collateral leaves a lot to be desired, then it is time for you to do a makeover with yourmarketing campaign. Besides, having brilliant and at the same time right images can go a long way in promoting your products and services in all the right places.

So what does a great design in your stationery printing for example can do for you? What it cannot do is to make you look unprofessional and substandard. It is very often that poor quality collateral gets thumbs down from many, if not all of your customers. A poor quality design conveys to your clients and prospects that you do not invest in your promotions so it is to be expected that you also do not invest on great customer service. Do not think that printing your own stationeries can save you a lot of money. On the contrary, what you saved you can lose from the leads you should have generated if you only invested on stellar collaterals that pique their attention every time.

In addition, do not copy what your competition is doing. Do not give out badly designed collaterals just because your competition is doing so. This is in fact, more reason for you to stand out. Investing on excellent printmarketing campaigns can get you the leads you need to increase your sales. Provide a design that speaks well of your business and you will definitely get the appeal of your clients.

Just think about it. The purpose of your marketing collaterals is to appeal to your clients’ interest. You have to whet their appetites, so to speak. Even if your target clients have not seen any of your ads before, or even sampled your type of service, the right graphics and design in yourmarketing tools can help you get your customers interested – enough for them to take a look and know more about your business.

Finally, hire a professional designer to create your collateral. It may be costly but the effect on your sales of an impressive design is worth all the money you shelled out.

http://articles.webraydian.com/article20843-The_Need_For_Excellent_Design_In_Your_Stationery.html

Stationery Design Tips & Business Cards Design Tips

Logo & Stationery

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »

The Business Card
Business cards generally consist of a single card stock sheet with an individual's contact information, including name, company name, and company address, phone, fax, email, and website address. Don't make the mistake of trying to cram every bit of contact information onto your business card. If you need to include a great deal of information, use the back side of the card as well.

Paper Stock, Business Cards Size, and Colors
Most business cards are printed on 100-lb. glossy, professional white or off-white stock. This is generally the least expensive option. Many business choose to use specialty stocks to give their business cards extra flair.

Choose your stock carefully. The stock you choose can say as much about you and your company as the words the business card contains. You can choose a vivid, eye-catching color, a subtle textured stock, or stock with high recycled content, among others. Each type of paper makes a statement about you and your company.

The most common business card size is 2" x 3.5". We recommend that you stick with a standard size due to the fact that many business card scanners and business card holders are made to fit this size.

Over the last several years - full color has become much less expensive. Since the vast majority of cards are printed in black ink on white card stock, adding color is a very simple way to make your card stand out. Color doesn't mean you have to spend a lot of money. Printing in colored ink on colored card stock can be very economical if full color is not an option.

Things to Avoid
If you put a picture on your business card - make sure it has an up-to-date picture.

Watch out for free business card offers on the web. As this offer sounds very compelling these cards often have a logo or text on the back saying that "This is a free business card - to get yours at ...(go to some company)". This looks very unprofessional if you plan to hand out your cards in a business type atmosphere. We recommend that you go ahead and spend a little money to get a card that does not say free on the back!

We do not recommend making your own business cards as this process is often time consuming and can be expensive (ink and card stock). In addition, people strongly dislike receiving cards with rough edges (made from the blank stock purchased at office supply stores) They are often perceived as cheap and unprofessional. The price of printed business cards has come down considerable in the last few years. You can get a much more professional card at a very low rate by having a professional print shop make your business cards.

http://www.ecompanylogos.com/company-stationary-design-tips.htm

Elements of Business Stationery

These days everybody realizes the importance which business stationery plays in an enterprise. Gone are the days when one could afford to officially communicate with their customers, suppliers, lenders and other business associates on non-official paper. Even in this day and age of internet and online communications, the need for custom stationery has not diminished.

It is essential that one knows about the basic elements of stationery. There are a number of elements, both for interoffice and external use, which form to make a company’s stationery, however we will restrict our discussion here to the three most commonly used items, that is, the business card, letterhead and envelope.

Business Cards

In most cases the tiny business card, a card made from card stock paper and usually measuring 2 ¼” x 1 ¼”, is the first thing your potential customer, venture partner, loan provider or even competitor will see from your business. That is why it is essential that your business card creates a fantastic first impression on its audience. For this, special emphasis should be given to their design and printing should be done on a good quality paper with either a glossy or matte finish.

The main objective of a business card is to provide its viewer simple information about the card holder such as his/her name, designation within the company, the company name and logo, and contact details such as postal address, phone number, cell phone number, fax, email etc. A general rule of thumb is to not feature any marketing or sales pitch like company slogans on the card as this is not what it is meant for.

Another important thing is not to put too much information on the face of the business card as the viewer will find it difficult if the information is too cluttered. If the card seems that way, it is better to also utilize the back side of the card.

Letterheads

The actual communication itself, whether it is a project proposal, contract between two parties, sales letter, or even a letter of recommendation for one of your employees is nowadays done on the letterhead. In most cases, it is also a legal requirement to conduct all important business-related correspondence in writing on official company paper, the letterhead.

Letterheads also give business correspondence an air of professionalism and sense of purpose. Generally, a letterhead features the company’s logo and name, postal address, phone and fax numbers and company email and web site address and serves as a reminder of the business to the recipient. While designing a letterhead, it should be ensured that plenty of writing area is available so that the actual correspondence does not find itself short of space.

Envelopes

The main purpose of a business envelope is to take its contents, such as company letterhead, business cards and other business stationery items to their intended destination. Envelopes should feature the company’s logo, name along with the return address in case it fails to reach its destination.

It is a prudent practice for companies to have readily available different types of envelopes, such as booklet, ‘A’ size, invitation and shipping/packaging envelopes as their need could arise at any time.

By Logo Design Next

http://www.logodesignnext.com/stationery-design/article/4/elements-of-business-stationery.php

Simple Business Stationery Themes to Start Your New Company

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »

Branching out to begin your own company is a courageous act and requires tremendous planning, not to mention many large purchases from office space to office furniture. Amidst all of the start-up stresses, it's easy to overlook smaller items, such as business stationery. However, omitting stationery from your initial purchases puts you behind the game because it's the key to portraying a successful image.

Why Purchases Stationery

The basic elements of a stationery package include several elements: letterhead, envelopes, and business cards. Before you make your first sale, you want to ensure that your company portrays a completely professional image. Simply printing your company name and address at the top of white paper is a bad decision that could hurt you. If you want your new endeavor to be taken seriously by potential clients and vendors, you can't send out an introductory letter printed on computer paper. It sends the message that you aren't invested in your enterprise enough to design professional stationery.

Less is More

You don't need to panic and feel that you need to hire an expensive marketing firm to create an elaborate business stationery package. Even if you haven't developed a logo, you do have a corporate name and purpose, and this is enough to begin.

Professional, yet simple business stationery is best. Spend some time looking at different color schemes and paper types before making a decision. Think about what products or services your business offers and choose simple business stationery that complements your goals. If your business will cater towards a wealthy demographic, choose a more formal paper and elegant design. If your company is more casual, choose a less refined business stationery package, but don't lose that professional feel.

Business Stationery Tips and Ideas

If your company has a concrete theme, such as a floral shop, landscaper, or clothing boutique, you can use this to build your simple stationery package. For example, if you are opening a landscaping enterprise, you might choose stationery that features a modern grass border along the bottom. You can then print your company name and information printed in green in the upper left corner.

If your endeavor requires more formal stationery, as the case would be with a law firm or accounting service, you will need to take a different approach. You might choose ivory linen paper with your company's monogram in the top left corner followed by your contact information. This is simple stationery that will inspire confidence in your clients.

If you have developed a logo and marketing plan, including a website, for your new company, then take a hint from your current color scheme and develop simple business stationery that continues your theme. This creates continuity for clients who, upon receiving a letter, might visit your website. If the two are drastically different, it could signal to potential clients that your business is not cohesive or ready to handle their needs.

Keeping your stationery simple, professional and cohesive will keep you a step ahead of your competition and pay dividends over time.

http://ezinearticles.com/?Simple-Business-Stationery-Themes-to-Start-Your-New-Company&id=2016730

Why Creative Business Cards Help Your Business

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »

Your business stationery is always working for you - or against you! Your letterhead, compliments slips, invoices and stationery generally are in constant sight with someone every single day whether it is a government office, a competitor, an existing client, a prospect, member of the press or media or the public at large. More than this, stationery is long lived and can be pulled out and looked years down the line.

What your business stationery says about you is absolutely vital. Of all of the items in your stationery kit, the most important are your business cards because they are going to be the front line troops for your business identity, handed out and passed around in volumes by sales staff, executives, administrators and not forgetting the CEO! Your business card will say a lot about you and not just the information you have printed o upon it, so it pays to invest some time and energy in getting your business card design just right.

You can look at the same boring corporate design business card if you like but try some of these suggestions and see what you take away from them.

Make Your Card Look Like Something it Isn't

Try a card that has all of your information and contact details on it but turn the card into something else such as a cinema ticket, grocery coupon or luggage tag. This makes them stand out because they are looking like something they are not but they perform exactly the same function and as many business cards are never going to become a talking point at the water cooler, these certainly will.

Use Vibrant Color Images

If you have a drawer full of white, plain looking cards you are going to have a very hard time standing out from the crowd if your business card is also a plain, white card - here's an opportunity to stand out by using a vibrant color set and better, a really good image that dominates the card such as a tropical sea blue or foliage green as backdrops to the card itself.

Don't Use Paper

There are other materials you can use instead of simply card stock; the issue becomes the cost involved when you are using non-standard materials however, these really do stand out from the crowd and are likely to be kept forever instead of being lost in an office desk drawer.

Embossed metal really makes a statement and you can combine the metal card with something functional such as a letter opener - it is still the same dimensions as a business card but clearly something different. Perspex also makes a good business card with a clear, see through "card" and your contact information embossed or printed over it.

Opt for an Alternative Shape

You don't have to be square with your business cards; you can opt for different shapes for your business cards as they are primarily used to provide a permanent aide memoir for your business information. You can use circular or odd outline shaped cards but remember they must be able to be kept in a wallet easily enough - there is no point in making a statement that becomes simply inconvenient.

http://ezinearticles.com/?Why-Creative-Business-Cards-Help-Your-Business&id=2323120

What is Your Company Brand?

Logo & Stationery

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »

I think one of the hardest parts about running a business has got to be building a brand. Branding is about putting your company name out there in such a way that your targeted audience knows what your company offers just by hearing its name. Branding is about building trust with the public, about building a reputation, about name recognition.

One way, to understand how branding works, is to think about your favorite products, like: Nike, Pepsi, Coca-Cola, and even Wal-mart. Just by hearing the names of these companies, you instantly know what they offer, who they are, and what they're about. And it all began with marketing. Before they began their marketing campaigns, they took the time to determine the "brand" they wanted to portray.

And that's just what you need to do with your business. When people hear your company name, what do you want them to associate it with? It's not enough to think in general terms of great customer service, the lowest prices, easy return policies, or even quantity of merchandise on hand. You must think in terms of specificity. You must think in terms of what you have to offer that your competition does not, and then take it a step further and think in terms of what they cannot easily copy.

Your brand should focus on more than your target audience's pocket books or ease of mind, you need to hit them where it counts and that's through their emotions. For instance, when you think of Nike, do you only think of high cost tennis shoes that sports people wear or do you think of comfort, endurance, and quality? Do you only think of shoes? Or do you think of other things like their community outreach programs, their clothing line, or their ability to make you feel successful or athletic?

Now think about the other high-profile companies on the market today, what do you think of when you hear the names of those companies? Do you automatically know what products those companies sell? Do you have an image in your head? What does that image say to you? Do you hear a jingle or song and right away relate it to a particular product or company? That's all branding is.

Now that you have a better understanding of how brand recognition can help your company, it's time to figure out your company's brand. Take your time, don't rush into anything. Make sure the brand you choose isn't a copy-cat idea, something that can easily be mistaken for another company's brand. And make sure it's something that can grow as your company grows.

In the end, you want to create a brand that portrays the image you want for your company and one that transcends all types of media: company logo, business stationery, marketing materials, advertising, and so forth.

http://ezinearticles.com/?What-is-Your-Company-Brand?&id=2068281

The Need For Excellent Design in Your Stationery

Many marketing collaterals do not get you the outcome you expect because they just do not work as much as they should. This means that your marketing tool such as your stationery printing for example is poorly designed and does not pass muster when it comes to the aesthetics.

Harsh, is not it? But that is the way it is. You will not get your clients and prospects' attention if you do not maximize the potential of your stationery printing with a powerful design and format. If your collateral leaves a lot to be desired, then it is time for you to do a makeover with your marketing campaign. Besides, having brilliant and at the same time right images can go a long way in promoting your products and services in all the right places.

So what does a great design in your stationery printing for example can do for you? What it cannot do is to make you look unprofessional and substandard. It is very often that poor quality collateral gets thumbs down from many, if not all of your customers. A poor quality design conveys to your clients and prospects that you do not invest in your promotions so it is to be expected that you also do not invest on great customer service. Do not think that printing your own stationeries can save you a lot of money. On the contrary, what you saved you can lose from the leads you should have generated if you only invested on stellar collaterals that pique their attention every time.

In addition, do not copy what your competition is doing. Do not give out badly designed collaterals just because your competition is doing so. This is in fact, more reason for you to stand out. Investing on excellent print marketing campaigns can get you the leads you need to increase your sales. Provide a design that speaks well of your business and you will definitely get the appeal of your clients.

Just think about it. The purpose of your marketing collaterals is to appeal to your clients' interest. You have to whet their appetites, so to speak. Even if your target clients have not seen any of your ads before, or even sampled your type of service, the right graphics and design in your marketing tools can help you get your customers interested - enough for them to take a look and know more about your business.

Finally, hire a professional designer to create your collateral. It may be costly but the effect on your sales of an impressive design is worth all the money you shelled out.

http://ezinearticles.com/?The-Need-For-Excellent-Design-in-Your-Stationery&id=2404210

Creating Attractive Business Stationery

Stationery is widely appreciated on both a business and personal scale. When it comes to personal usage, it can offer inspiration to keep in touch with loved ones through a more unique and special way than email or on the phone. This article is more focused on professional applications.

For those who own and operate businesses, stationery can work toward successful advertising. The right selection can demonstrate both what your company is about and what it offers to its partners, clients, and customers. Of course, there are many things to consider when it comes to creating the perfect design. These include the paper type, ink color, and the company information to be included.

Whether to have such special effects as embossing or engraving are also matters of interest. Finally, whether to include just letters and business cards or to also have other items included in stationery wardrobe are additional things to be considered.

When it comes to paper, a person may choose between either options created from cotton, wood, or both. Two thousand years ago, cotton was used to create the earliest paper. Wood became more popular, however, because it was cheaper and people thought it would be available in an endless supply.

Cotton today is considered to be of much higher quality. Because of its durability and rich texture, it is valued for the strong impression it leaves when it comes to corporate letters and memos.

White is the standard paper color used. However, cream, light grey, or subtly blue-tinted options also have much to offer.

When it comes to ink colors, it has been pretty standard to see black and grey utilized on official company documents. Still, the current times have brought many livelier changes. More instances of red, gold, blue, and green are coming in use. The right colors will of course be those which best reflect the particular style and ideals of your company.

Traditionally, it was simple enough to put the name of the company as well as the address and phone number upon official letters, as well as individual names and titles of business persons. Today, there are many other possibilities to include, such as web site, fax, email, cell numbers, and personal pager numbers.

Embossing and engraving are some possible alternatives to flat printing which affect the surface level of printed information. While some of these choices affect the actual paper, cheaper options may include a mixture placed over the printing ink for special effects. This less expensive option is known as thermography.

To select the right stationery for your business, an excellent idea is to start by focusing what you want it to say about your company. Match colors, words, and embellishments to your principles for more tied-together and sincere effect.

http://ezinearticles.com/?Creating-Attractive-Business-Stationery&id=2265083

Logo & Stationery

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »

Simple Business Stationery Themes To Start Your Business

Logo & Stationery

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »

Branching out to begin your own business is a courageous act and requires tremendous planning, not to mention many large purchases from office space to office furniture. Amidst all of the start-up stresses, it’s easy to overlook smaller items, such as business stationery. However, omitting stationery from your initial purchases puts you behind the game because it’s the key to portraying a successful image.

Why Purchase Business Stationery Design

The basic elements of a business stationery package include several elements: letterhead, envelopes, and business cards. Before you make your first sale, you want to ensure that your business portrays a completely professional image. Simply printing your business name and address at the top of white paper is a bad decision that could hurt your business. If you want your new business to be taken seriously by potential clients and vendors, you can’t send out an introductory letter printed on computer paper. It sends the message that you aren’t invested in your business enough to design proper business stationery.

Less is More: Choosing the Right Business Stationery

You don’t need to panic and feel that you need to hire an expensive marketing firm to create an elaborate business stationery package. Even if you haven’t developed a logo, you do have a business name and purpose, and this is enough to begin.

Professional, yet simple business stationery is best. Spend some time looking at different color schemes and paper types before making a decision. Think about what products or services your business offers and choose simple business stationery that complements your goals. If your business will cater towards a wealthy demographic, choose a more formal paper and elegant design. If your business is more casual, choose a less refined business stationery package, but don’t lose that professional feel.

Business Stationery Tips and Ideas

If your business has a concrete theme, such as a floral shop, landscaper, or clothing boutique, you can use this to build your simple business stationery package. For example, if you are opening a landscaping business, you might choose business stationery that features a modern grass border along the bottom. You can then print your business name and information printed in green in the upper left corner.

If your business requires more formal business stationery, as the case would be with a law firm or accounting company, you will need to take a different approach. You might choose ivory linen paper with your company’s monogram in the top left corner followed by your contact information. This is simple business stationery that will inspire confidence in your clients.

If you have developed a logo and marketing plan, including a website, for your new business, then take a hint from your current color scheme and develop simple business stationery that continues your theme. This creates continuity for clients who, upon receiving a letter, might visit your website. If the two are drastically different, it could signal to potential clients that your business is not cohesive or ready to handle their business.

Keeping your business stationery simple, professional and cohesive will keep you a step ahead of your competition and pay dividends over time.

http://www.articlesbase.com/business-articles/simple-business-stationery-themes-to-start-your-business-782102.html

Corporate Stationery Design

Corporate stationery design is essential to the image of any company. Corporate stationery is the tool that defines and unifies a company as they use these to communicate internally and externally. Stationery contributes and strengthens the identity and unity of any company or corporation since it bears the company logo, seal, colors and motto. Below are examples of the types of corporate stationery used in business communication.

Business cards-Business cards serve as any company's vehicle for first impressions. First impressions should always have a positive impact as the impression will always be remembered. It also has a potential effect on the context of future business relations and transactions. Business cards are easy to produce through online printing services. Online printers can use offset printers to produce business cards in bulk orders. Online printers also print on the front and back faces of business cards in full color. Standard or custom business card print sizes start at 2x2 to 4x4 inches.

Letterheads and envelopes-Formal contracts, memos, and documentation are printed on corporate stationery. Company seals and logos on letterheads and envelopes officiate and formalize these documents. Online printers also print letterheads and envelopes in bulk orders. Standard sizes of letterheads can be specified starting at 5.5 x 8.5, 8.5x11, 8.5x14, 11x17 inches and A4 sizes. Online printers print envelopes at standard sizes including A2, A6, A7, #10, 6X9 and 9.5x12.5 inches.

Notebook catalogs-Apart from letterheads and memo pads, large corporations also provide its employees with corporate notebook catalogs. Each blank page of the notebook bears the color, seal or logo of the company. These are provided for employees for notation needs outside and inside the office. Online printers offer catalog printing with designs that can be uploaded by customers. Standard sizes of 5.5x8.5, 8.5x11, or 12x12 inches can be specified. Customers can also choose between saddle-stitched or wire-o binding.

http://ezinearticles.com/?Cool-Corporate-Stationery&id=2574405