Monday, November 23, 2009

Stationery Design Tips & Business Cards Design Tips

Logo & Stationery

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

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The Business Card
Business cards generally consist of a single card stock sheet with an individual's contact information, including name, company name, and company address, phone, fax, email, and website address. Don't make the mistake of trying to cram every bit of contact information onto your business card. If you need to include a great deal of information, use the back side of the card as well.

Paper Stock, Business Cards Size, and Colors
Most business cards are printed on 100-lb. glossy, professional white or off-white stock. This is generally the least expensive option. Many business choose to use specialty stocks to give their business cards extra flair.

Choose your stock carefully. The stock you choose can say as much about you and your company as the words the business card contains. You can choose a vivid, eye-catching color, a subtle textured stock, or stock with high recycled content, among others. Each type of paper makes a statement about you and your company.

The most common business card size is 2" x 3.5". We recommend that you stick with a standard size due to the fact that many business card scanners and business card holders are made to fit this size.

Over the last several years - full color has become much less expensive. Since the vast majority of cards are printed in black ink on white card stock, adding color is a very simple way to make your card stand out. Color doesn't mean you have to spend a lot of money. Printing in colored ink on colored card stock can be very economical if full color is not an option.

Things to Avoid
If you put a picture on your business card - make sure it has an up-to-date picture.

Watch out for free business card offers on the web. As this offer sounds very compelling these cards often have a logo or text on the back saying that "This is a free business card - to get yours at ...(go to some company)". This looks very unprofessional if you plan to hand out your cards in a business type atmosphere. We recommend that you go ahead and spend a little money to get a card that does not say free on the back!

We do not recommend making your own business cards as this process is often time consuming and can be expensive (ink and card stock). In addition, people strongly dislike receiving cards with rough edges (made from the blank stock purchased at office supply stores) They are often perceived as cheap and unprofessional. The price of printed business cards has come down considerable in the last few years. You can get a much more professional card at a very low rate by having a professional print shop make your business cards.


http://www.ecompanylogos.com/company-stationary-design-tips.htm

1 comment:

  1. Some wonderful insights here. Great job and perhaps when I have more time, I will come back and read some more of your post.Thanks for sharing this information.
    Viking - Office Stationery Business

    ReplyDelete