Importance of Colour Printed Business Stationery in Business Promotion

Business stationery is your corporate face. Business cards are the first thing a prospective client sees from your company at a meeting or a presentation. When you are networking to promote your business, sell your services and sell yourself, first impressions are important. After you exchange your business card with a prospect, it will be judged. Your cards should be memorable, reflecting the quality, professionalism and creativity of your business. Letterheads are also used to communicate important messages externally. Therefore it is of paramount importance that your business cards, letterheads and other stationery items are used as an effective marketing tool. In addition to business cards and letterheads business stationery may include compliment slips, envelopes, flyers, roller stands, brochures, folders etc.

Colour printed Stationery with your Business logo can dramatically improve response to any marketing campaign. People are 55% more likely to pick up a full colour mailer first and even more astonishing, 85% are more likely to buy a product promoted in full colour printing.

Full colour stationary gives a strong impression of the company it is designed for. The high resolution graphics of the full colour stationary gives it a striking and eye-catching edge over two-colour stationary. Colour stationery is very popular business gift item and office tool and is of fundamental importance in advertising any big business today.

Reflect your company in a good beam and let people know you are serious about your business by utilizing colour printed letterhead or stationery.

Whatever your needs, from brochures, leaflets, post cards, newsletters, catalogues and more, Colour Printing Online make sure that your marketing literature will generate business, set your organisation apart from the crowd, create a distinctive identity and personality that engages effectively visually and promotes an appealing and professional image to your customer's.

http://www.sooperarticles.com/business-articles/advertising-articles/importance-colour-printed-business-stationery-business-promotion-21719.html

How Effective Can Business Cards Really Be?

When most people think of business cards, they think of a small piece of card that is handed out to a customer or client, either current or prospective, by a company so that they have the contact details of the company to hand and usually, once received and placed in a pocket, it does not see the light of day again.

If this is true, then why are millions of business cards produced each and every year for companies of all different sizes?

The first point to note when looking at business cards and their effectiveness is to understand that they are more than simply an item that features contact details which allows customers to contact a company at a later date. It is agreed that this is what their traditional functionality is, as well as what they still can be used for today. However, throughout the past decade, business cards have come on leaps and bounds and are now, if designed and developed correctly, one of the most effective and cost efficient types of promotional material that can be utilized by a company of any size.

With this in mind, if you have, or have had, business cards designed in the past, it is important to switch the focus and design principles from a simple contact item to a more elaborate advertising method. Colours and images should be discussed and used where appropriate (making sure not to overcrowd the card), whilst the actual information that is to be included can be thought of as more than simply the company name and a telephone number.

For instance, the business card could be used on one side as a traditional business card, whilst on the other being developed more along the lines of a poster or flyer. This ensures that the business can be advertised in a way that is not considered to be the norm, whilst also featuring the contact details of the company should any person which to contact them to enquire about the product or services that they offer.

To aid with the effectiveness of business cards, more and more people are looking at the material that is being used to print the actual design onto. Card or thick paper is the most common choice, depending on the budget that is available, but there are various other options apparent, many of which are related directly to the company.

A popular example is for a steel manufacturer to imprint their business card design direct onto a thin sheet of light weight metal. Different and therefore distinguishable from other cards, it is a fantastic way to ensure that a business card stands out from the crowd and is instantly recognizable.

As standard business cards only have the capacity to handle seven square inches of information, it is imperative that they are designed as thoroughly as possible. As tempting as it may be to simply put your company name and contact details onto a piece of card and distribute it, this will very rarely return adequate results and therefore the more time that is spent designing every aspect of the business card, the better the overall results will be.

http://www.articlesnatch.com/Article/How-Effective-Can-Business-Cards-Really-Be-/850716

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

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The Benefits of Letterhead and Envelope Design For Marketing Consultants

Building your corporate identity is necessary especially in the competitive world of the marketing consultant industry. While poster printing is an efficient promotional strategy, the use of branding materials will gain your client's attention. One way of establishing your business' identity is through promotional materials like letterheads and envelopes.

Corporate stationery serves as a representation of your brand, because it carries your logo and essential information. This is the reason why letterheads and envelopes deserve a spot in your marketing arsenal. The following are a few letterhead and envelope design tips:

• Vehicle of Communication: Whether you want to promote your marketing consultant service, invite clients to special events, or re-connect with past clients, corporate stationery can get your message to the people. Remember that effective communication can be achieved if you know how to utilize your letterheads and envelopes properly.

• Creates Distinction: Professional letterhead and envelope design gives your brand a distinctive and established look. Like your company logo, the design of your stationery should also be something worth remembering. When you are able to familiarize your brand to clients, your services will instantly come to mind when a need calls for it.

• Enhances Brand Image: Clients assume a lot about the quality of your work just by looking at your letterhead and envelope design. Your corporate stationery allows you to project your business' image to the market. Investing in high-quality online letterhead and envelope printing can ensure your sending the right message.

Positioning your marketing consultant service in the marketplace is possible with the proper branding strategy. You can strengthen your branding efforts with letterheads and envelopes produced from an online printing company. Following these marketing tips can help your business increase its clientele.

http://ezinearticles.com/?The-Benefits-of-Letterhead-and-Envelope-Design-For-Marketing-Consultants&id=2826585

Give Yourself the Gift of Cheerful Customers - Say Thank You

This winter, ban your Scrooge instincts and embrace your inner Santa. 'Tis the season of giving, and by giving out corporate holiday thank you cards you can also give yourself the gift of cheerful customers.

Your patrons likely deal with dozens of businesses on a regular basis. This makes it vital that your organization distinguish itself from the masses. Nothing makes the holiday season sparkle quite like stylish and thoughtful business Christmas thank you cards, and yet, companies often reserve business holiday thank you cards solely for partners, investors or special clients. The problem with this elitist system for sending company holiday thank you cards is that giving thanks during the holiday season has become a social norm. Special investors and big clients expect corporate holiday thank you cards as a standard business operating procedure. As a result, business holiday thank you cards lose their allure and are less likely to be appreciated, thereby making them all the more likely to end up in the trash.

Why not extend your corporate holiday thank you card mailing list to include your customers? Most customers want to feel like valued and vital contributors to your organization. Reaching out to them with a company holiday thank you card not only offers your gratitude for their continued business, but also establishes a profound personal relationship between you and the people your company serves. You can even include a calendar or other functional item on a corporate holiday thank you card to make sure that customers continue to appreciate your gratitude (and remember your company name) well beyond the holiday season.

This year, make your company shine brighter than Rudolph's red nose-sending corporate holiday thank you cards to loyal customers are a surefire way to get your business to the head of the pack.

http://corporate.tinyprints.com/articles/corporate/corporate-holiday-thank-you-cards.htm

The Need For Excellent Design In Your Stationery

Logo & Stationery

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

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Many marketing collaterals do not get you the outcome you expect because they just do not work as much as they should. This means that your marketing tool such as your stationery printing for example is poorly designed and does not pass muster when it comes to the aesthetics.

Harsh, is not it? But that is the way it is. You will not get your clients and prospects’ attention if you do not maximize the potential of yourstationery printing with a powerful design and format. If your collateral leaves a lot to be desired, then it is time for you to do a makeover with yourmarketing campaign. Besides, having brilliant and at the same time right images can go a long way in promoting your products and services in all the right places.

So what does a great design in your stationery printing for example can do for you? What it cannot do is to make you look unprofessional and substandard. It is very often that poor quality collateral gets thumbs down from many, if not all of your customers. A poor quality design conveys to your clients and prospects that you do not invest in your promotions so it is to be expected that you also do not invest on great customer service. Do not think that printing your own stationeries can save you a lot of money. On the contrary, what you saved you can lose from the leads you should have generated if you only invested on stellar collaterals that pique their attention every time.

In addition, do not copy what your competition is doing. Do not give out badly designed collaterals just because your competition is doing so. This is in fact, more reason for you to stand out. Investing on excellent printmarketing campaigns can get you the leads you need to increase your sales. Provide a design that speaks well of your business and you will definitely get the appeal of your clients.

Just think about it. The purpose of your marketing collaterals is to appeal to your clients’ interest. You have to whet their appetites, so to speak. Even if your target clients have not seen any of your ads before, or even sampled your type of service, the right graphics and design in yourmarketing tools can help you get your customers interested – enough for them to take a look and know more about your business.

Finally, hire a professional designer to create your collateral. It may be costly but the effect on your sales of an impressive design is worth all the money you shelled out.

http://articles.webraydian.com/article20843-The_Need_For_Excellent_Design_In_Your_Stationery.html

Stationery Design Tips & Business Cards Design Tips

Logo & Stationery

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

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The Business Card
Business cards generally consist of a single card stock sheet with an individual's contact information, including name, company name, and company address, phone, fax, email, and website address. Don't make the mistake of trying to cram every bit of contact information onto your business card. If you need to include a great deal of information, use the back side of the card as well.

Paper Stock, Business Cards Size, and Colors
Most business cards are printed on 100-lb. glossy, professional white or off-white stock. This is generally the least expensive option. Many business choose to use specialty stocks to give their business cards extra flair.

Choose your stock carefully. The stock you choose can say as much about you and your company as the words the business card contains. You can choose a vivid, eye-catching color, a subtle textured stock, or stock with high recycled content, among others. Each type of paper makes a statement about you and your company.

The most common business card size is 2" x 3.5". We recommend that you stick with a standard size due to the fact that many business card scanners and business card holders are made to fit this size.

Over the last several years - full color has become much less expensive. Since the vast majority of cards are printed in black ink on white card stock, adding color is a very simple way to make your card stand out. Color doesn't mean you have to spend a lot of money. Printing in colored ink on colored card stock can be very economical if full color is not an option.

Things to Avoid
If you put a picture on your business card - make sure it has an up-to-date picture.

Watch out for free business card offers on the web. As this offer sounds very compelling these cards often have a logo or text on the back saying that "This is a free business card - to get yours at ...(go to some company)". This looks very unprofessional if you plan to hand out your cards in a business type atmosphere. We recommend that you go ahead and spend a little money to get a card that does not say free on the back!

We do not recommend making your own business cards as this process is often time consuming and can be expensive (ink and card stock). In addition, people strongly dislike receiving cards with rough edges (made from the blank stock purchased at office supply stores) They are often perceived as cheap and unprofessional. The price of printed business cards has come down considerable in the last few years. You can get a much more professional card at a very low rate by having a professional print shop make your business cards.

http://www.ecompanylogos.com/company-stationary-design-tips.htm

Elements of Business Stationery

These days everybody realizes the importance which business stationery plays in an enterprise. Gone are the days when one could afford to officially communicate with their customers, suppliers, lenders and other business associates on non-official paper. Even in this day and age of internet and online communications, the need for custom stationery has not diminished.

It is essential that one knows about the basic elements of stationery. There are a number of elements, both for interoffice and external use, which form to make a company’s stationery, however we will restrict our discussion here to the three most commonly used items, that is, the business card, letterhead and envelope.

Business Cards

In most cases the tiny business card, a card made from card stock paper and usually measuring 2 ¼” x 1 ¼”, is the first thing your potential customer, venture partner, loan provider or even competitor will see from your business. That is why it is essential that your business card creates a fantastic first impression on its audience. For this, special emphasis should be given to their design and printing should be done on a good quality paper with either a glossy or matte finish.

The main objective of a business card is to provide its viewer simple information about the card holder such as his/her name, designation within the company, the company name and logo, and contact details such as postal address, phone number, cell phone number, fax, email etc. A general rule of thumb is to not feature any marketing or sales pitch like company slogans on the card as this is not what it is meant for.

Another important thing is not to put too much information on the face of the business card as the viewer will find it difficult if the information is too cluttered. If the card seems that way, it is better to also utilize the back side of the card.

Letterheads

The actual communication itself, whether it is a project proposal, contract between two parties, sales letter, or even a letter of recommendation for one of your employees is nowadays done on the letterhead. In most cases, it is also a legal requirement to conduct all important business-related correspondence in writing on official company paper, the letterhead.

Letterheads also give business correspondence an air of professionalism and sense of purpose. Generally, a letterhead features the company’s logo and name, postal address, phone and fax numbers and company email and web site address and serves as a reminder of the business to the recipient. While designing a letterhead, it should be ensured that plenty of writing area is available so that the actual correspondence does not find itself short of space.

Envelopes

The main purpose of a business envelope is to take its contents, such as company letterhead, business cards and other business stationery items to their intended destination. Envelopes should feature the company’s logo, name along with the return address in case it fails to reach its destination.

It is a prudent practice for companies to have readily available different types of envelopes, such as booklet, ‘A’ size, invitation and shipping/packaging envelopes as their need could arise at any time.

By Logo Design Next

http://www.logodesignnext.com/stationery-design/article/4/elements-of-business-stationery.php