How Effective Can Business Cards Really Be?

When most people think of business cards, they think of a small piece of card that is handed out to a customer or client, either current or prospective, by a company so that they have the contact details of the company to hand and usually, once received and placed in a pocket, it does not see the light of day again.

If this is true, then why are millions of business cards produced each and every year for companies of all different sizes?

The first point to note when looking at business cards and their effectiveness is to understand that they are more than simply an item that features contact details which allows customers to contact a company at a later date. It is agreed that this is what their traditional functionality is, as well as what they still can be used for today. However, throughout the past decade, business cards have come on leaps and bounds and are now, if designed and developed correctly, one of the most effective and cost efficient types of promotional material that can be utilized by a company of any size.

With this in mind, if you have, or have had, business cards designed in the past, it is important to switch the focus and design principles from a simple contact item to a more elaborate advertising method. Colours and images should be discussed and used where appropriate (making sure not to overcrowd the card), whilst the actual information that is to be included can be thought of as more than simply the company name and a telephone number.

For instance, the business card could be used on one side as a traditional business card, whilst on the other being developed more along the lines of a poster or flyer. This ensures that the business can be advertised in a way that is not considered to be the norm, whilst also featuring the contact details of the company should any person which to contact them to enquire about the product or services that they offer.

To aid with the effectiveness of business cards, more and more people are looking at the material that is being used to print the actual design onto. Card or thick paper is the most common choice, depending on the budget that is available, but there are various other options apparent, many of which are related directly to the company.

A popular example is for a steel manufacturer to imprint their business card design direct onto a thin sheet of light weight metal. Different and therefore distinguishable from other cards, it is a fantastic way to ensure that a business card stands out from the crowd and is instantly recognizable.

As standard business cards only have the capacity to handle seven square inches of information, it is imperative that they are designed as thoroughly as possible. As tempting as it may be to simply put your company name and contact details onto a piece of card and distribute it, this will very rarely return adequate results and therefore the more time that is spent designing every aspect of the business card, the better the overall results will be.

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