Importance of Colour Printed Business Stationery in Business Promotion

Business stationery is your corporate face. Business cards are the first thing a prospective client sees from your company at a meeting or a presentation. When you are networking to promote your business, sell your services and sell yourself, first impressions are important. After you exchange your business card with a prospect, it will be judged. Your cards should be memorable, reflecting the quality, professionalism and creativity of your business. Letterheads are also used to communicate important messages externally. Therefore it is of paramount importance that your business cards, letterheads and other stationery items are used as an effective marketing tool. In addition to business cards and letterheads business stationery may include compliment slips, envelopes, flyers, roller stands, brochures, folders etc.

Colour printed Stationery with your Business logo can dramatically improve response to any marketing campaign. People are 55% more likely to pick up a full colour mailer first and even more astonishing, 85% are more likely to buy a product promoted in full colour printing.

Full colour stationary gives a strong impression of the company it is designed for. The high resolution graphics of the full colour stationary gives it a striking and eye-catching edge over two-colour stationary. Colour stationery is very popular business gift item and office tool and is of fundamental importance in advertising any big business today.

Reflect your company in a good beam and let people know you are serious about your business by utilizing colour printed letterhead or stationery.

Whatever your needs, from brochures, leaflets, post cards, newsletters, catalogues and more, Colour Printing Online make sure that your marketing literature will generate business, set your organisation apart from the crowd, create a distinctive identity and personality that engages effectively visually and promotes an appealing and professional image to your customer's.

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How Effective Can Business Cards Really Be?

When most people think of business cards, they think of a small piece of card that is handed out to a customer or client, either current or prospective, by a company so that they have the contact details of the company to hand and usually, once received and placed in a pocket, it does not see the light of day again.

If this is true, then why are millions of business cards produced each and every year for companies of all different sizes?

The first point to note when looking at business cards and their effectiveness is to understand that they are more than simply an item that features contact details which allows customers to contact a company at a later date. It is agreed that this is what their traditional functionality is, as well as what they still can be used for today. However, throughout the past decade, business cards have come on leaps and bounds and are now, if designed and developed correctly, one of the most effective and cost efficient types of promotional material that can be utilized by a company of any size.

With this in mind, if you have, or have had, business cards designed in the past, it is important to switch the focus and design principles from a simple contact item to a more elaborate advertising method. Colours and images should be discussed and used where appropriate (making sure not to overcrowd the card), whilst the actual information that is to be included can be thought of as more than simply the company name and a telephone number.

For instance, the business card could be used on one side as a traditional business card, whilst on the other being developed more along the lines of a poster or flyer. This ensures that the business can be advertised in a way that is not considered to be the norm, whilst also featuring the contact details of the company should any person which to contact them to enquire about the product or services that they offer.

To aid with the effectiveness of business cards, more and more people are looking at the material that is being used to print the actual design onto. Card or thick paper is the most common choice, depending on the budget that is available, but there are various other options apparent, many of which are related directly to the company.

A popular example is for a steel manufacturer to imprint their business card design direct onto a thin sheet of light weight metal. Different and therefore distinguishable from other cards, it is a fantastic way to ensure that a business card stands out from the crowd and is instantly recognizable.

As standard business cards only have the capacity to handle seven square inches of information, it is imperative that they are designed as thoroughly as possible. As tempting as it may be to simply put your company name and contact details onto a piece of card and distribute it, this will very rarely return adequate results and therefore the more time that is spent designing every aspect of the business card, the better the overall results will be.

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For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

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The Benefits of Letterhead and Envelope Design For Marketing Consultants

Building your corporate identity is necessary especially in the competitive world of the marketing consultant industry. While poster printing is an efficient promotional strategy, the use of branding materials will gain your client's attention. One way of establishing your business' identity is through promotional materials like letterheads and envelopes.

Corporate stationery serves as a representation of your brand, because it carries your logo and essential information. This is the reason why letterheads and envelopes deserve a spot in your marketing arsenal. The following are a few letterhead and envelope design tips:

• Vehicle of Communication: Whether you want to promote your marketing consultant service, invite clients to special events, or re-connect with past clients, corporate stationery can get your message to the people. Remember that effective communication can be achieved if you know how to utilize your letterheads and envelopes properly.

• Creates Distinction: Professional letterhead and envelope design gives your brand a distinctive and established look. Like your company logo, the design of your stationery should also be something worth remembering. When you are able to familiarize your brand to clients, your services will instantly come to mind when a need calls for it.

• Enhances Brand Image: Clients assume a lot about the quality of your work just by looking at your letterhead and envelope design. Your corporate stationery allows you to project your business' image to the market. Investing in high-quality online letterhead and envelope printing can ensure your sending the right message.

Positioning your marketing consultant service in the marketplace is possible with the proper branding strategy. You can strengthen your branding efforts with letterheads and envelopes produced from an online printing company. Following these marketing tips can help your business increase its clientele.

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