Wednesday, December 9, 2009

Importance of Colour Printed Business Stationery in Business Promotion

Business stationery is your corporate face. Business cards are the first thing a prospective client sees from your company at a meeting or a presentation. When you are networking to promote your business, sell your services and sell yourself, first impressions are important. After you exchange your business card with a prospect, it will be judged. Your cards should be memorable, reflecting the quality, professionalism and creativity of your business. Letterheads are also used to communicate important messages externally. Therefore it is of paramount importance that your business cards, letterheads and other stationery items are used as an effective marketing tool. In addition to business cards and letterheads business stationery may include compliment slips, envelopes, flyers, roller stands, brochures, folders etc.

Colour printed Stationery with your Business logo can dramatically improve response to any marketing campaign. People are 55% more likely to pick up a full colour mailer first and even more astonishing, 85% are more likely to buy a product promoted in full colour printing.

Full colour stationary gives a strong impression of the company it is designed for. The high resolution graphics of the full colour stationary gives it a striking and eye-catching edge over two-colour stationary. Colour stationery is very popular business gift item and office tool and is of fundamental importance in advertising any big business today.

Reflect your company in a good beam and let people know you are serious about your business by utilizing colour printed letterhead or stationery.

Whatever your needs, from brochures, leaflets, post cards, newsletters, catalogues and more, Colour Printing Online make sure that your marketing literature will generate business, set your organisation apart from the crowd, create a distinctive identity and personality that engages effectively visually and promotes an appealing and professional image to your customer's.


http://www.sooperarticles.com/business-articles/advertising-articles/importance-colour-printed-business-stationery-business-promotion-21719.html

Sunday, December 6, 2009

How Effective Can Business Cards Really Be?

When most people think of business cards, they think of a small piece of card that is handed out to a customer or client, either current or prospective, by a company so that they have the contact details of the company to hand and usually, once received and placed in a pocket, it does not see the light of day again.

If this is true, then why are millions of business cards produced each and every year for companies of all different sizes?

The first point to note when looking at business cards and their effectiveness is to understand that they are more than simply an item that features contact details which allows customers to contact a company at a later date. It is agreed that this is what their traditional functionality is, as well as what they still can be used for today. However, throughout the past decade, business cards have come on leaps and bounds and are now, if designed and developed correctly, one of the most effective and cost efficient types of promotional material that can be utilized by a company of any size.

With this in mind, if you have, or have had, business cards designed in the past, it is important to switch the focus and design principles from a simple contact item to a more elaborate advertising method. Colours and images should be discussed and used where appropriate (making sure not to overcrowd the card), whilst the actual information that is to be included can be thought of as more than simply the company name and a telephone number.

For instance, the business card could be used on one side as a traditional business card, whilst on the other being developed more along the lines of a poster or flyer. This ensures that the business can be advertised in a way that is not considered to be the norm, whilst also featuring the contact details of the company should any person which to contact them to enquire about the product or services that they offer.

To aid with the effectiveness of business cards, more and more people are looking at the material that is being used to print the actual design onto. Card or thick paper is the most common choice, depending on the budget that is available, but there are various other options apparent, many of which are related directly to the company.

A popular example is for a steel manufacturer to imprint their business card design direct onto a thin sheet of light weight metal. Different and therefore distinguishable from other cards, it is a fantastic way to ensure that a business card stands out from the crowd and is instantly recognizable.

As standard business cards only have the capacity to handle seven square inches of information, it is imperative that they are designed as thoroughly as possible. As tempting as it may be to simply put your company name and contact details onto a piece of card and distribute it, this will very rarely return adequate results and therefore the more time that is spent designing every aspect of the business card, the better the overall results will be.

http://www.articlesnatch.com/Article/How-Effective-Can-Business-Cards-Really-Be-/850716

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »

Wednesday, December 2, 2009

The Benefits of Letterhead and Envelope Design For Marketing Consultants

Building your corporate identity is necessary especially in the competitive world of the marketing consultant industry. While poster printing is an efficient promotional strategy, the use of branding materials will gain your client's attention. One way of establishing your business' identity is through promotional materials like letterheads and envelopes.

Corporate stationery serves as a representation of your brand, because it carries your logo and essential information. This is the reason why letterheads and envelopes deserve a spot in your marketing arsenal. The following are a few letterhead and envelope design tips:

• Vehicle of Communication: Whether you want to promote your marketing consultant service, invite clients to special events, or re-connect with past clients, corporate stationery can get your message to the people. Remember that effective communication can be achieved if you know how to utilize your letterheads and envelopes properly.

• Creates Distinction: Professional letterhead and envelope design gives your brand a distinctive and established look. Like your company logo, the design of your stationery should also be something worth remembering. When you are able to familiarize your brand to clients, your services will instantly come to mind when a need calls for it.

• Enhances Brand Image: Clients assume a lot about the quality of your work just by looking at your letterhead and envelope design. Your corporate stationery allows you to project your business' image to the market. Investing in high-quality online letterhead and envelope printing can ensure your sending the right message.

Positioning your marketing consultant service in the marketplace is possible with the proper branding strategy. You can strengthen your branding efforts with letterheads and envelopes produced from an online printing company. Following these marketing tips can help your business increase its clientele.


http://ezinearticles.com/?The-Benefits-of-Letterhead-and-Envelope-Design-For-Marketing-Consultants&id=2826585

Friday, November 27, 2009

Give Yourself the Gift of Cheerful Customers - Say Thank You

This winter, ban your Scrooge instincts and embrace your inner Santa. 'Tis the season of giving, and by giving out corporate holiday thank you cards you can also give yourself the gift of cheerful customers.

Your patrons likely deal with dozens of businesses on a regular basis. This makes it vital that your organization distinguish itself from the masses. Nothing makes the holiday season sparkle quite like stylish and thoughtful business Christmas thank you cards, and yet, companies often reserve business holiday thank you cards solely for partners, investors or special clients. The problem with this elitist system for sending company holiday thank you cards is that giving thanks during the holiday season has become a social norm. Special investors and big clients expect corporate holiday thank you cards as a standard business operating procedure. As a result, business holiday thank you cards lose their allure and are less likely to be appreciated, thereby making them all the more likely to end up in the trash.

Why not extend your corporate holiday thank you card mailing list to include your customers? Most customers want to feel like valued and vital contributors to your organization. Reaching out to them with a company holiday thank you card not only offers your gratitude for their continued business, but also establishes a profound personal relationship between you and the people your company serves. You can even include a calendar or other functional item on a corporate holiday thank you card to make sure that customers continue to appreciate your gratitude (and remember your company name) well beyond the holiday season.

This year, make your company shine brighter than Rudolph's red nose-sending corporate holiday thank you cards to loyal customers are a surefire way to get your business to the head of the pack.

http://corporate.tinyprints.com/articles/corporate/corporate-holiday-thank-you-cards.htm

Wednesday, November 25, 2009

The Need For Excellent Design In Your Stationery

Logo & Stationery

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »



Many marketing collaterals do not get you the outcome you expect because they just do not work as much as they should. This means that your marketing tool such as your stationery printing for example is poorly designed and does not pass muster when it comes to the aesthetics.

Harsh, is not it? But that is the way it is. You will not get your clients and prospects’ attention if you do not maximize the potential of yourstationery printing with a powerful design and format. If your collateral leaves a lot to be desired, then it is time for you to do a makeover with yourmarketing campaign. Besides, having brilliant and at the same time right images can go a long way in promoting your products and services in all the right places.

So what does a great design in your stationery printing for example can do for you? What it cannot do is to make you look unprofessional and substandard. It is very often that poor quality collateral gets thumbs down from many, if not all of your customers. A poor quality design conveys to your clients and prospects that you do not invest in your promotions so it is to be expected that you also do not invest on great customer service. Do not think that printing your own stationeries can save you a lot of money. On the contrary, what you saved you can lose from the leads you should have generated if you only invested on stellar collaterals that pique their attention every time.

In addition, do not copy what your competition is doing. Do not give out badly designed collaterals just because your competition is doing so. This is in fact, more reason for you to stand out. Investing on excellent printmarketing campaigns can get you the leads you need to increase your sales. Provide a design that speaks well of your business and you will definitely get the appeal of your clients.

Just think about it. The purpose of your marketing collaterals is to appeal to your clients’ interest. You have to whet their appetites, so to speak. Even if your target clients have not seen any of your ads before, or even sampled your type of service, the right graphics and design in yourmarketing tools can help you get your customers interested – enough for them to take a look and know more about your business.

Finally, hire a professional designer to create your collateral. It may be costly but the effect on your sales of an impressive design is worth all the money you shelled out.

http://articles.webraydian.com/article20843-The_Need_For_Excellent_Design_In_Your_Stationery.html

Monday, November 23, 2009

Stationery Design Tips & Business Cards Design Tips

Logo & Stationery

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »


The Business Card
Business cards generally consist of a single card stock sheet with an individual's contact information, including name, company name, and company address, phone, fax, email, and website address. Don't make the mistake of trying to cram every bit of contact information onto your business card. If you need to include a great deal of information, use the back side of the card as well.

Paper Stock, Business Cards Size, and Colors
Most business cards are printed on 100-lb. glossy, professional white or off-white stock. This is generally the least expensive option. Many business choose to use specialty stocks to give their business cards extra flair.

Choose your stock carefully. The stock you choose can say as much about you and your company as the words the business card contains. You can choose a vivid, eye-catching color, a subtle textured stock, or stock with high recycled content, among others. Each type of paper makes a statement about you and your company.

The most common business card size is 2" x 3.5". We recommend that you stick with a standard size due to the fact that many business card scanners and business card holders are made to fit this size.

Over the last several years - full color has become much less expensive. Since the vast majority of cards are printed in black ink on white card stock, adding color is a very simple way to make your card stand out. Color doesn't mean you have to spend a lot of money. Printing in colored ink on colored card stock can be very economical if full color is not an option.

Things to Avoid
If you put a picture on your business card - make sure it has an up-to-date picture.

Watch out for free business card offers on the web. As this offer sounds very compelling these cards often have a logo or text on the back saying that "This is a free business card - to get yours at ...(go to some company)". This looks very unprofessional if you plan to hand out your cards in a business type atmosphere. We recommend that you go ahead and spend a little money to get a card that does not say free on the back!

We do not recommend making your own business cards as this process is often time consuming and can be expensive (ink and card stock). In addition, people strongly dislike receiving cards with rough edges (made from the blank stock purchased at office supply stores) They are often perceived as cheap and unprofessional. The price of printed business cards has come down considerable in the last few years. You can get a much more professional card at a very low rate by having a professional print shop make your business cards.


http://www.ecompanylogos.com/company-stationary-design-tips.htm

Friday, November 20, 2009

Elements of Business Stationery

These days everybody realizes the importance which business stationery plays in an enterprise. Gone are the days when one could afford to officially communicate with their customers, suppliers, lenders and other business associates on non-official paper. Even in this day and age of internet and online communications, the need for custom stationery has not diminished.

It is essential that one knows about the basic elements of stationery. There are a number of elements, both for interoffice and external use, which form to make a company’s stationery, however we will restrict our discussion here to the three most commonly used items, that is, the business card, letterhead and envelope.

Business Cards

In most cases the tiny business card, a card made from card stock paper and usually measuring 2 ¼” x 1 ¼”, is the first thing your potential customer, venture partner, loan provider or even competitor will see from your business. That is why it is essential that your business card creates a fantastic first impression on its audience. For this, special emphasis should be given to their design and printing should be done on a good quality paper with either a glossy or matte finish.

The main objective of a business card is to provide its viewer simple information about the card holder such as his/her name, designation within the company, the company name and logo, and contact details such as postal address, phone number, cell phone number, fax, email etc. A general rule of thumb is to not feature any marketing or sales pitch like company slogans on the card as this is not what it is meant for.

Another important thing is not to put too much information on the face of the business card as the viewer will find it difficult if the information is too cluttered. If the card seems that way, it is better to also utilize the back side of the card.

Letterheads

The actual communication itself, whether it is a project proposal, contract between two parties, sales letter, or even a letter of recommendation for one of your employees is nowadays done on the letterhead. In most cases, it is also a legal requirement to conduct all important business-related correspondence in writing on official company paper, the letterhead.

Letterheads also give business correspondence an air of professionalism and sense of purpose. Generally, a letterhead features the company’s logo and name, postal address, phone and fax numbers and company email and web site address and serves as a reminder of the business to the recipient. While designing a letterhead, it should be ensured that plenty of writing area is available so that the actual correspondence does not find itself short of space.

Envelopes

The main purpose of a business envelope is to take its contents, such as company letterhead, business cards and other business stationery items to their intended destination. Envelopes should feature the company’s logo, name along with the return address in case it fails to reach its destination.

It is a prudent practice for companies to have readily available different types of envelopes, such as booklet, ‘A’ size, invitation and shipping/packaging envelopes as their need could arise at any time.

By Logo Design Next


http://www.logodesignnext.com/stationery-design/article/4/elements-of-business-stationery.php

Tuesday, November 17, 2009

Simple Business Stationery Themes to Start Your New Company

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »

Branching out to begin your own company is a courageous act and requires tremendous planning, not to mention many large purchases from office space to office furniture. Amidst all of the start-up stresses, it's easy to overlook smaller items, such as business stationery. However, omitting stationery from your initial purchases puts you behind the game because it's the key to portraying a successful image.

Why Purchases Stationery

The basic elements of a stationery package include several elements: letterhead, envelopes, and business cards. Before you make your first sale, you want to ensure that your company portrays a completely professional image. Simply printing your company name and address at the top of white paper is a bad decision that could hurt you. If you want your new endeavor to be taken seriously by potential clients and vendors, you can't send out an introductory letter printed on computer paper. It sends the message that you aren't invested in your enterprise enough to design professional stationery.

Less is More

You don't need to panic and feel that you need to hire an expensive marketing firm to create an elaborate business stationery package. Even if you haven't developed a logo, you do have a corporate name and purpose, and this is enough to begin.

Professional, yet simple business stationery is best. Spend some time looking at different color schemes and paper types before making a decision. Think about what products or services your business offers and choose simple business stationery that complements your goals. If your business will cater towards a wealthy demographic, choose a more formal paper and elegant design. If your company is more casual, choose a less refined business stationery package, but don't lose that professional feel.

Business Stationery Tips and Ideas

If your company has a concrete theme, such as a floral shop, landscaper, or clothing boutique, you can use this to build your simple stationery package. For example, if you are opening a landscaping enterprise, you might choose stationery that features a modern grass border along the bottom. You can then print your company name and information printed in green in the upper left corner.

If your endeavor requires more formal stationery, as the case would be with a law firm or accounting service, you will need to take a different approach. You might choose ivory linen paper with your company's monogram in the top left corner followed by your contact information. This is simple stationery that will inspire confidence in your clients.

If you have developed a logo and marketing plan, including a website, for your new company, then take a hint from your current color scheme and develop simple business stationery that continues your theme. This creates continuity for clients who, upon receiving a letter, might visit your website. If the two are drastically different, it could signal to potential clients that your business is not cohesive or ready to handle their needs.

Keeping your stationery simple, professional and cohesive will keep you a step ahead of your competition and pay dividends over time.

http://ezinearticles.com/?Simple-Business-Stationery-Themes-to-Start-Your-New-Company&id=2016730

Sunday, November 15, 2009

Why Creative Business Cards Help Your Business

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »

Your business stationery is always working for you - or against you! Your letterhead, compliments slips, invoices and stationery generally are in constant sight with someone every single day whether it is a government office, a competitor, an existing client, a prospect, member of the press or media or the public at large. More than this, stationery is long lived and can be pulled out and looked years down the line.

What your business stationery says about you is absolutely vital. Of all of the items in your stationery kit, the most important are your business cards because they are going to be the front line troops for your business identity, handed out and passed around in volumes by sales staff, executives, administrators and not forgetting the CEO! Your business card will say a lot about you and not just the information you have printed o upon it, so it pays to invest some time and energy in getting your business card design just right.

You can look at the same boring corporate design business card if you like but try some of these suggestions and see what you take away from them.

Make Your Card Look Like Something it Isn't

Try a card that has all of your information and contact details on it but turn the card into something else such as a cinema ticket, grocery coupon or luggage tag. This makes them stand out because they are looking like something they are not but they perform exactly the same function and as many business cards are never going to become a talking point at the water cooler, these certainly will.

Use Vibrant Color Images

If you have a drawer full of white, plain looking cards you are going to have a very hard time standing out from the crowd if your business card is also a plain, white card - here's an opportunity to stand out by using a vibrant color set and better, a really good image that dominates the card such as a tropical sea blue or foliage green as backdrops to the card itself.

Don't Use Paper

There are other materials you can use instead of simply card stock; the issue becomes the cost involved when you are using non-standard materials however, these really do stand out from the crowd and are likely to be kept forever instead of being lost in an office desk drawer.

Embossed metal really makes a statement and you can combine the metal card with something functional such as a letter opener - it is still the same dimensions as a business card but clearly something different. Perspex also makes a good business card with a clear, see through "card" and your contact information embossed or printed over it.

Opt for an Alternative Shape

You don't have to be square with your business cards; you can opt for different shapes for your business cards as they are primarily used to provide a permanent aide memoir for your business information. You can use circular or odd outline shaped cards but remember they must be able to be kept in a wallet easily enough - there is no point in making a statement that becomes simply inconvenient.


http://ezinearticles.com/?Why-Creative-Business-Cards-Help-Your-Business&id=2323120

Friday, November 13, 2009

What is Your Company Brand?

Logo & Stationery

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »


I think one of the hardest parts about running a business has got to be building a brand. Branding is about putting your company name out there in such a way that your targeted audience knows what your company offers just by hearing its name. Branding is about building trust with the public, about building a reputation, about name recognition.

One way, to understand how branding works, is to think about your favorite products, like: Nike, Pepsi, Coca-Cola, and even Wal-mart. Just by hearing the names of these companies, you instantly know what they offer, who they are, and what they're about. And it all began with marketing. Before they began their marketing campaigns, they took the time to determine the "brand" they wanted to portray.

And that's just what you need to do with your business. When people hear your company name, what do you want them to associate it with? It's not enough to think in general terms of great customer service, the lowest prices, easy return policies, or even quantity of merchandise on hand. You must think in terms of specificity. You must think in terms of what you have to offer that your competition does not, and then take it a step further and think in terms of what they cannot easily copy.

Your brand should focus on more than your target audience's pocket books or ease of mind, you need to hit them where it counts and that's through their emotions. For instance, when you think of Nike, do you only think of high cost tennis shoes that sports people wear or do you think of comfort, endurance, and quality? Do you only think of shoes? Or do you think of other things like their community outreach programs, their clothing line, or their ability to make you feel successful or athletic?

Now think about the other high-profile companies on the market today, what do you think of when you hear the names of those companies? Do you automatically know what products those companies sell? Do you have an image in your head? What does that image say to you? Do you hear a jingle or song and right away relate it to a particular product or company? That's all branding is.

Now that you have a better understanding of how brand recognition can help your company, it's time to figure out your company's brand. Take your time, don't rush into anything. Make sure the brand you choose isn't a copy-cat idea, something that can easily be mistaken for another company's brand. And make sure it's something that can grow as your company grows.

In the end, you want to create a brand that portrays the image you want for your company and one that transcends all types of media: company logo, business stationery, marketing materials, advertising, and so forth.


http://ezinearticles.com/?What-is-Your-Company-Brand?&id=2068281

Wednesday, November 11, 2009

The Need For Excellent Design in Your Stationery

Many marketing collaterals do not get you the outcome you expect because they just do not work as much as they should. This means that your marketing tool such as your stationery printing for example is poorly designed and does not pass muster when it comes to the aesthetics.

Harsh, is not it? But that is the way it is. You will not get your clients and prospects' attention if you do not maximize the potential of your stationery printing with a powerful design and format. If your collateral leaves a lot to be desired, then it is time for you to do a makeover with your marketing campaign. Besides, having brilliant and at the same time right images can go a long way in promoting your products and services in all the right places.

So what does a great design in your stationery printing for example can do for you? What it cannot do is to make you look unprofessional and substandard. It is very often that poor quality collateral gets thumbs down from many, if not all of your customers. A poor quality design conveys to your clients and prospects that you do not invest in your promotions so it is to be expected that you also do not invest on great customer service. Do not think that printing your own stationeries can save you a lot of money. On the contrary, what you saved you can lose from the leads you should have generated if you only invested on stellar collaterals that pique their attention every time.

In addition, do not copy what your competition is doing. Do not give out badly designed collaterals just because your competition is doing so. This is in fact, more reason for you to stand out. Investing on excellent print marketing campaigns can get you the leads you need to increase your sales. Provide a design that speaks well of your business and you will definitely get the appeal of your clients.

Just think about it. The purpose of your marketing collaterals is to appeal to your clients' interest. You have to whet their appetites, so to speak. Even if your target clients have not seen any of your ads before, or even sampled your type of service, the right graphics and design in your marketing tools can help you get your customers interested - enough for them to take a look and know more about your business.

Finally, hire a professional designer to create your collateral. It may be costly but the effect on your sales of an impressive design is worth all the money you shelled out.

http://ezinearticles.com/?The-Need-For-Excellent-Design-in-Your-Stationery&id=2404210

Friday, November 6, 2009

Creating Attractive Business Stationery

Stationery is widely appreciated on both a business and personal scale. When it comes to personal usage, it can offer inspiration to keep in touch with loved ones through a more unique and special way than email or on the phone. This article is more focused on professional applications.

For those who own and operate businesses, stationery can work toward successful advertising. The right selection can demonstrate both what your company is about and what it offers to its partners, clients, and customers. Of course, there are many things to consider when it comes to creating the perfect design. These include the paper type, ink color, and the company information to be included.

Whether to have such special effects as embossing or engraving are also matters of interest. Finally, whether to include just letters and business cards or to also have other items included in stationery wardrobe are additional things to be considered.

When it comes to paper, a person may choose between either options created from cotton, wood, or both. Two thousand years ago, cotton was used to create the earliest paper. Wood became more popular, however, because it was cheaper and people thought it would be available in an endless supply.

Cotton today is considered to be of much higher quality. Because of its durability and rich texture, it is valued for the strong impression it leaves when it comes to corporate letters and memos.

White is the standard paper color used. However, cream, light grey, or subtly blue-tinted options also have much to offer.

When it comes to ink colors, it has been pretty standard to see black and grey utilized on official company documents. Still, the current times have brought many livelier changes. More instances of red, gold, blue, and green are coming in use. The right colors will of course be those which best reflect the particular style and ideals of your company.

Traditionally, it was simple enough to put the name of the company as well as the address and phone number upon official letters, as well as individual names and titles of business persons. Today, there are many other possibilities to include, such as web site, fax, email, cell numbers, and personal pager numbers.

Embossing and engraving are some possible alternatives to flat printing which affect the surface level of printed information. While some of these choices affect the actual paper, cheaper options may include a mixture placed over the printing ink for special effects. This less expensive option is known as thermography.

To select the right stationery for your business, an excellent idea is to start by focusing what you want it to say about your company. Match colors, words, and embellishments to your principles for more tied-together and sincere effect.

http://ezinearticles.com/?Creating-Attractive-Business-Stationery&id=2265083


Logo & Stationery

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »

Tuesday, November 3, 2009

Simple Business Stationery Themes To Start Your Business

Logo & Stationery

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »


Branching out to begin your own business is a courageous act and requires tremendous planning, not to mention many large purchases from office space to office furniture. Amidst all of the start-up stresses, it’s easy to overlook smaller items, such as business stationery. However, omitting stationery from your initial purchases puts you behind the game because it’s the key to portraying a successful image.

Why Purchase Business Stationery Design

The basic elements of a business stationery package include several elements: letterhead, envelopes, and business cards. Before you make your first sale, you want to ensure that your business portrays a completely professional image. Simply printing your business name and address at the top of white paper is a bad decision that could hurt your business. If you want your new business to be taken seriously by potential clients and vendors, you can’t send out an introductory letter printed on computer paper. It sends the message that you aren’t invested in your business enough to design proper business stationery.

Less is More: Choosing the Right Business Stationery

You don’t need to panic and feel that you need to hire an expensive marketing firm to create an elaborate business stationery package. Even if you haven’t developed a logo, you do have a business name and purpose, and this is enough to begin.

Professional, yet simple business stationery is best. Spend some time looking at different color schemes and paper types before making a decision. Think about what products or services your business offers and choose simple business stationery that complements your goals. If your business will cater towards a wealthy demographic, choose a more formal paper and elegant design. If your business is more casual, choose a less refined business stationery package, but don’t lose that professional feel.

Business Stationery Tips and Ideas

If your business has a concrete theme, such as a floral shop, landscaper, or clothing boutique, you can use this to build your simple business stationery package. For example, if you are opening a landscaping business, you might choose business stationery that features a modern grass border along the bottom. You can then print your business name and information printed in green in the upper left corner.

If your business requires more formal business stationery, as the case would be with a law firm or accounting company, you will need to take a different approach. You might choose ivory linen paper with your company’s monogram in the top left corner followed by your contact information. This is simple business stationery that will inspire confidence in your clients.

If you have developed a logo and marketing plan, including a website, for your new business, then take a hint from your current color scheme and develop simple business stationery that continues your theme. This creates continuity for clients who, upon receiving a letter, might visit your website. If the two are drastically different, it could signal to potential clients that your business is not cohesive or ready to handle their business.

Keeping your business stationery simple, professional and cohesive will keep you a step ahead of your competition and pay dividends over time.


http://www.articlesbase.com/business-articles/simple-business-stationery-themes-to-start-your-business-782102.html

Sunday, November 1, 2009

Corporate Stationery Design

Corporate stationery design is essential to the image of any company. Corporate stationery is the tool that defines and unifies a company as they use these to communicate internally and externally. Stationery contributes and strengthens the identity and unity of any company or corporation since it bears the company logo, seal, colors and motto. Below are examples of the types of corporate stationery used in business communication.

Business cards-Business cards serve as any company's vehicle for first impressions. First impressions should always have a positive impact as the impression will always be remembered. It also has a potential effect on the context of future business relations and transactions. Business cards are easy to produce through online printing services. Online printers can use offset printers to produce business cards in bulk orders. Online printers also print on the front and back faces of business cards in full color. Standard or custom business card print sizes start at 2x2 to 4x4 inches.

Letterheads and envelopes-Formal contracts, memos, and documentation are printed on corporate stationery. Company seals and logos on letterheads and envelopes officiate and formalize these documents. Online printers also print letterheads and envelopes in bulk orders. Standard sizes of letterheads can be specified starting at 5.5 x 8.5, 8.5x11, 8.5x14, 11x17 inches and A4 sizes. Online printers print envelopes at standard sizes including A2, A6, A7, #10, 6X9 and 9.5x12.5 inches.

Notebook catalogs-Apart from letterheads and memo pads, large corporations also provide its employees with corporate notebook catalogs. Each blank page of the notebook bears the color, seal or logo of the company. These are provided for employees for notation needs outside and inside the office. Online printers offer catalog printing with designs that can be uploaded by customers. Standard sizes of 5.5x8.5, 8.5x11, or 12x12 inches can be specified. Customers can also choose between saddle-stitched or wire-o binding.



http://ezinearticles.com/?Cool-Corporate-Stationery&id=2574405

Tuesday, October 27, 2009

Office Stationery Design

Resourcing quality office stationery is an essential duty of any office manager - the right office stationery can enable your colleagues to do the best job possible and give them the tools they need to be organised and methodical in their approach to their work and when arranging their workstations.

The term "office stationery design" covers a massive range of items, from pens and pencils to adhesives, diaries and planning boards. There are many different manufacturers working in the office stationery industry and the choice can be overwhelming, but careful research, and the use of a quality retailer you can trust, will help you make the right decision when it comes to ordering and updating your office stationery supplies.

When looking to resource new supplies of office stationery, office managers and business owners may be surprised to learn the range of products that the category covers. The term "office stationery" can be said to encompass all of the items below, and many more:

adhesives; tapes; art supplies; graphic supplies; books; pads; craft supplies; desktop accessories; envelopes; files; pockets; binders; labels; legal supplies; personnel supplies; office planning; paper; pens; pencils; writing supplies; personal planning and office accessories

Adhesive and tape products for the office are available in a wide variety of forms and can prove useful for many tasks around the workplace. Adhesive and tape products include latex adhesives, photomount, PVA, spraymount and all-purpose adhesives, clear tape, double-sided tape, drafting tape, invisible tape, masking tape, packing tape, printed tape and other specialist tape. Tapes are available in a choice of different thicknesses. Glue sticks, rollers and tacks can also be made use of for a number of office tasks.

Art supplies and graphic supplies also come under the umbrella of office stationery and quality art and graphic materials are very important when it comes to making the right impression of your business with your customers. Art and graphic supplies include crayons, chalk, charcoal, cutting mats, drawing aids, fine art pencils, guillotines, trimmers, cutters, knives, technical pens and other general graphics supplies.

There are many different books and pads that can be of use to all sizes of business when it comes to keeping and maintaining records and general administration. Some of the books and pads that may be of use to your business include accounts books, address books, analysis pads, business card books, drawing pads, duplicate books, electronic books, manuscript books, memo pads, refill pads, repositional notes, signature books, spiral notebooks, visitor's books, specialist books and other general books and pads.

One of the most important uses of office stationery is to help you and your team create and maintain a tidy and organised office environment to enable greater efficiency and create a good impression among customers. There are hundreds of different office and desk accessories on the market and it is a good idea to think through the different requirements of your team and workplace before you begin to place an order.

Some of the different office accessories available on the market include blotters, book racks, magazine files, clipboards, desk mats, desk tidies, drawer sets, letter trays, perforators, pins, clips, fasteners, rubber stamps, scissors, letter openers, stamp pads, ink, staplers, stapler removers, staples, tape dispensers, telephone arms, telephone indexes and a variety of other desktop accessories that include thimbles and organisers.

Envelopes and other mailing materials are an essential item for any business. Using the right envelopes can create an excellent impression of your business to customers and they are also important for the purpose of sending mail internally within your business. The different types of envelope available on the market include standard envelopes in a variety of different sizes, machine envelopes, padded envelopes, padded bags, pre-printed envelopes, protective envelopes, internal envelopes and wage envelopes.

Envelopes come in a variety of finishes, as well as being available in different designs and formats. Different finishes of envelope include gusset plain and window envelopes, manilla plain and window envelopes, plain white envelopes, plain window envelopes and specialist character envelopes.

When mail needs to be sent with extra protection and packaging, there are many different options available on the market. Larger and fragile mail can be sent by padded envelope, parcel pack, box and padded bag and these items of office stationery are all available to order from quality retailers.

It is essential for any business to organise and file documents and other administration using an effective and logical approach. Office stationery is a highly useful tool when it comes to organising the many files and other administrative paperwork that your business generates. Some of the filing and organisational stationery solutions that are available on the market include archive filing stationery, box files, card holders, card indexes, card index supplies, computer binders, display books, dividers, indexes, tabs, easel binders, expanding files, home filing accessories, lateral filing accessories, lever arch files, manilla folders, manilla files, manilla wallets, plastic folders, plastic pockets, plastic wallets, portfolios, presentation folders, presentation ring binders, ring binders, slide binders, suspension files, document boxes and filing units.

Other items of office stationery that are highly useful in the workplace include filing cabinets, labels, legal and personnel forms, seals, markers and deed straps, last will and testament forms, legal ledgers, calendars, diaries, planners, wall planners, paper, pens, pencils, markers, ink, correction supplies and briefcases.

http://www.articlesbase.com/business-articles/office-stationery-281694.html

Thursday, October 22, 2009

Email Stationery Design

Email Stationery is a new concept meant only for electronic mailing. The letters that are sent by email are generally written on plain canvas. To make them more effective and fun to read, stationery for emails is being used nowadays. Once installed, this Email Stationery becomes part of your virtual letter. It is used both for personal and business emails.

Using Email Stationery renders a personal touch to the message. For business emails, using stationery gives it a professional impact, especially if it contains the logo, address, signature and such details. Even business cards are being designed for electronic use to be sent via computer. Whatever Email Stationery a business is using, it should match with its printed one so as to not to confuse the recipients. When sending personal emails, there are lots of colorful designs available for different occasions. You could send a different one each time, but try to keep a signature, symbol, background or clipart constant in each email so that the recipient knows immediately it is from you.

Email Stationery design is more flexible than paper stationery. One could even have animation. When designing the Email Stationery, select the background first. It can be in any color and design. It could even be one of your favorite pictures. But carefully select the background, so it does not hamper in reading the text clearly. Around the text area, you could add some clipart and borders to give it even better visual impact. Finally, you should select the typefaces and font colors that go best with the designed email layout.

If you find it difficult to design your own Email Stationery, there are free ready-made downloads also available on the Internet. They are generally supported on Outlook, Outlook Express and Incredimail emailing software. Other email packages like Yahoo and Hotmail propagate the use of their own stationery. Most of the email stationeries can be viewed in the IE browser and not in Netscape. These Email Stationery files are stored as HTML (Hypertext Markup Language Files) within the computer. For professional-looking Email Stationery, it is advisable to seek help from a designer.

http://ezinearticles.com/?Email-Stationery&id=144925

Monday, October 19, 2009

Personalized Stationery Defined

If you're like me, you adore stationery and readily utilize the many different types of stationery products, including greeting cards, note cards, note pads, etc. But have you heard of personalized stationery?

Personalized stationery design is simply stationery that includes your name or special message and has become a hot new trend of the present and future.

What makes personalized stationery so special? Well the answer is quite simple. Personalized stationery is great to give and to receive. It makes you feel important and special to be able to send a personal note card with your own name printed neatly on the front. Your family and friends will love receiving personalized stationery as gifts as well!

You can find many companies and designers that offer personalized stationery products. Many of these designers will allow you to choose font styles and personalize your stationery message with the click of a mouse. The end result is printed and mailed to your address.

Many types of personalized stationery include, but are not limited to:

*greeting cards

*note cards

*note pads

*list pads

*calling cards

*custom birth announcements

Personalized greeting cards are great for the holidays! Most companies that offer personalized greeting card designs will allow you to choose a design and customize your very own greeting on the inside of the card!

Personalized note cards are terrific for sending a quick, informal note. There are many note cards that are designed to reflect your individual personality and style. Choose your design and have your name or special message printed on the front of the note card itself.

Personalized note pads are great for keeping around the house or office when you need to jot an idea down or slip a quick note into the pocket of a co-worker or family member. Choose your design, include your name and viola... you have stationery that is fun to use every day.

Personalized list pads are a great way to keep track of the things you need to do around the office or home. Personalized list pads are another fun way to stay organized and keep track of what's important to you.

Personalized calling cards (often called mommy cards too, but are for women and men) are so posh! Let your new friends know just how cool you are with a business-sized card that has your name and phone number neatly printed on it. They are sure not to lose your number now.

Gone are the days of boring birth announcements. Personalized or custom birth announcements are the perfect way of celebrating and expressing the perfect moment of your little one's birth. Choose a design that fits your style and personalize your announcement. Send it to friends and family for an unforgettable and tangible keepsake.

There many companies and that offer personalized stationery with every style and design imaginable. Simple do a Google search with "personalized stationery" and you won't be disappointed with the results.


http://ezinearticles.com/?Personalized-Stationery-Defined&id=993168&opt=print

Wednesday, October 14, 2009

Having Your Very Own Stationery Design

Personal stationery printing is more than just about vanity. A custom print stationery tells something about your character, and projects your personal image to your colleagues, friends and most importantly to your business

contacts.

Hence, you must go about doing stationery printing in a good and concerted manner so that you can produce well-designed and purposeful stationery that you can call your own. To do this, you should be aware of four important things.

1. Your personality in your stationery – First off, we can talk about your personality. Custom stationeries should always be designed with your tastes and preferences in mind. Your personality should be reflected in it through the use of images, text, and font styles. So take this into account when creating your own stationery. Try to pick the symbols that best represent you. If you have a favorite animal, object or place, you may want to integrate a symbol of that in your stationery. Also, use your favorite fonts, or try to look for fonts that will make your personality shine through your name, titles and tag lines. You need to form a coherent theme that people will immediately recognize as uniquely you.

2. Proper stationery conventions in your profession - Secondly, you also need to take into account your profession when designing your own stationeries. Since your stationeries can also be used for business or work purposes, you might want to alter a few elements of your design so that it is more appropriate for work. You may want to use more professional looking stationery templates that people can respect. Aim for something simple but functional that has a more or less corporate appeal perfect for business letters, memos and project proposals. People should be impressed with the design and it should project a professional and reliable image to them so that they can trust you better.

3. Choosing the right kind of materials – Next, for your stationeries there is no substituting high quality print materials. Since people will always relate the quality of your stationeries to you as an individual, it is only prudent to impress them by using the highest quality prints and colors for your stationeries. This may cost a bit in terms of letterhead printing, but the investment in your image should really come back to you tenfold if you implement this smart enough. So try to impress people by your high quality prints for your stationeries. This should solidify your look of professionalism and attention to detail.

4. Using different variants – Lastly, you may not want to design only one kind of personal stationery. In fact, it might be best to have your own personal stationery design be considered separate from your personal business letterheads. By doing this, you can further specialize your designs, and adapt them for the specific kinds of people receiving the different types of your stationeries. You can have nice clean and formal letterheads for your business stationeries, while more personal and vibrant designs can be used for your personal stationeries. Of course, this all depends on your budget, but if you are serious about making and using your own personal stationeries, this is the best way to do it.

Well, good luck in making your personal stationeries. Hopefully the tips above have helped you immensely in designing your own stationery for personal and business use.

Know more about print stationery or stationery printing.

Logo & Stationery

For Just AU$399 we will design your business stationery as well as your logo design. You will get the logo, a business card layout for 5 different people and a compliments slip, letterhead and envelope. This is the foundation of your corporate identity.

Read More »


Saturday, October 10, 2009

Stationery Design Australia - It's Importance to Small Business Owners

How many times have you been handed a business card and immeadetly got a negative impression on the person who handed you the card and the business they represent?

All too often, small business owners tend to skip investing in getting a decent business card designed by professional corporate identity designers. They either go for the ready made solutions that most online printers offer today or use templates that come with either MS Word, MS Publisher or some other application.

For a budget comparable to a good meal for two at a decent restaurant, a small business owner get a professional logo design and matching stationery design. A little more investment in a good printing company and you would have armed yourself with the most important tools that would help you win your battles on the market field.

Even though you are an honest and trust worthy business person, a cheap looking business card will definetly create a negative impression in the first 5 seconds of handing over the card to a potential customer. It is then an uphill battle to try and win over the customer by creating the right impression.

I am sure you spend a lot of money and effort into making yourself look decent and smart when going for a business meeting. But all that effort goes to waste if you are not backed by a professional image in the form of your company logo and business card.

Let the business card do the talking for you. A strong initial impression created by a professionally designed logo design on a business card would help you make the sale faster. The customer would make the sale themselves. Of course a professional image should be backed up by a professional service. I am not saying having a decent logo design and a professional business card would do all the work. I am just saying that it would add value to your business and enhance your image.


Aussie Logo Design
Specialising in logo design and business stationery design for small to medium sized businesses in Australia and New Zealand. Our logo design starts at just AU$350. Call +61 2 8014 4900 AEST from 6pm to 10pm

Tuesday, October 6, 2009

How To Choose The Wedding Stationery For Your Budget?

Your wedding stationery is the channel of communication between you and your guests. Think of it as your "official wedding channel". The wedding stationery will tell everyone about the "when", "where", "how", and "what" about your wedding day.

Your wedding invitations are your first official announcements of your forthcoming wedding and they are the first important communication between you and your guests. As well as letting your guests know where and when the wedding is going to take place, you will also want the invitations to set the scene for what type of wedding you will be having.

For example, if your wedding is a very formal at an elegant venue, then you will want to reflect this in your invitations. It will give your guests an idea of what type of wedding it is and what to wear. Alternatively, if you are having a less formal wedding, then the invitations could reflect that in colour and design.

The wedding invitations, and indeed all of your wedding stationery, will reflect the mood, style, and colour scheme you have planned for your wedding. For example is your wedding colour scheme is pink, then one would expect that colour to be represented in your wedding stationery.

Typical Wedding Stationery includes:

Save The Date Card

These tell your guests that you have set your wedding date and ask them to save that date until you send out your formal wedding invitations six-eight weeks before the wedding. These are a great way of giving guests sufficient time to arrange time off work or holidays, so they can fit in with your wedding date. These are sent out as soon as you decide the date.

Wedding Invitation Card

These can consist of Day and Evening invitations. The Day invitations are for the guests who you invite to the wedding ceremony, reception, and wedding meal. The Evening invitations are for the guests who are invited for the celebrations after the meal. These are sent out six-eight weeks before the wedding.

Order of Service Card

These inform your guests of what will be happening during the wedding ceremony. They are usually handed out on the day.

Place Name Card

If you are having a seating plan at the meal, then these are placed on the tables, so the guests know where to sit.

Thank You Card

These are your personal thank you to each guest for attending your wedding and for the lovely present they gave you.

The three main methods of obtaining your stationery are DIY, off-the-shelf, or bespoke.

DIY

DIY means "Do It Yourself". Obviously, this means that your will make the wedding stationery yourself. If you are artistic and creative (or short of money), this could be the method for you. When it comes to design, the key is simplicity. Keep the design simple and it will look better and will take less time. However, you do not have to have to start entirely from scratch. Many shops and on line wedding stationery supplier sell DIY kits, which you can use and adapt to your own needs.

Off-The-Shelf

Off-the-shelf means designs bought from shops. Many shops, web sites, and department stores have large selections of existing designs that you can use. The selection is vast and can range from the humorous to the beautiful and elegant. You just select the design you want and they order it for you. Because of the sheer range of designs available, you need not feel you are picking one that everyone else has used. It is a quick and efficient way of choosing and ordering your stationery.

Bespoke

Bespoke means that your design is hand-made especially for you. You can either get the company to adapt a design from their own portfolio or create an exclusive design for you. This is obviously the most expensive option, as it requires more consultations and more work for the designer. If you are ordering from a distance, then it is important that you are able to see draft designs before committing yourself to the final product.

Finally, when buying stationery you should always order five-ten extra cards to cover any last-minute guests or a slip of the pen if you are writing the names by hand.

However, you do it - have a lovely wedding!

Friday, October 2, 2009

Look Professional With Personalized Business Stationery Design

No matter what your business is, you want your business stationery to deliver the message that, first and foremost, you are a professional. Professionally printed, coordinated business stationery delivers that message directly and to the point. When everything from your business cards to your letterhead to your invoices mirrors the same design and quality, you establish your company as truly professional.

Define your Message

There are generally three types of messages to convey with professional business stationery:

  • Line of business, industry. You may be a young company or maybe you've been in business 50 years, but your company is not exactly a household name. Define your business with personalized stationery that communicates the industry you are in and what you do. If you are a home builder, you could incorporate a construction motif both in your logo and in the color of the paper and inks. Maybe you are a fashion retailer; communicate that with the use of some fashion-forward colors or an apparel-like graphic element.
  • Authority, established. You may be the authority in your business or maybe you are trying to become one. Either way, send the clear message that you are a professional, established business with tasteful personalized business stationery. There are a host of classic, minimalist, modern and corporate looks that will make an authority statement. Bottom line, you don't want to be an investment banker sending a business note on your daughter's pink and green polka dot stationery.
  • Cutting edge, technology, entrepreneurial. Maybe you are looking for an image other than the standard corporate navy blue and gray color palette. Make a statement with a cutting-edge contemporary design that evokes the 21st century. Elements that make a design more contemporary include the use of non-traditional colors or non-traditional placement of your company logo and address. For instance, instead of having your information top and center, have it placed in the lower right hand third of the page. A technology graphic theme also communicates a forward-looking business culture. If you're an entrepreneur who needs to scream energy, go for a bold design with a dark or bright color and create the illusion of movement in your graphic elements.

Design for Consistency

There is more to a coordinated appearance than just placing your logo at the top of the page or in the upper left hand corner of a label. Every design element of every piece of stationery should coordinate to present a polished image that is unmistakably your own. That means the font you choose and size, typestyle and color needs to be consistent. Don't italicize the return address on your mailing envelope when your letterhead uses bold, no italics for your business address. Choose one typeface and stick to it. The major choice is whether to use a serif or sans serif font. Some people think of serif fonts as more traditional and sans serif as more contemporary. Both are equally professional -- what matters most is using the font correctly throughout every piece of your business stationery and communications.

Every time a customer or contact sees a piece of paper from your office, they should immediately recognize that it came from your office. That is what image is all about -- creating an impression and then making certain that every time your company is seen, it fits that message. That means that all of your stationery, from business cards to monthly invoices, carries common design elements. Business stationery includes:

  • Business and correspondence cards
  • Both standard company and personalized executive letterhead
  • Thank-you notes with the company logo
  • Memo pads and internal routing slips
  • Envelopes in various sizes
  • Postcards and promotional mailers
  • Anything your customers see -- invoices, receipts, shipping labels, etc.

Leverage your Supplier

One of the best ways to ensure that your business image is consistent across your entire suite of office and business stationery is to order it all from the same source. When you source all of your custom business stationery from one supplier, you can be certain of the quality and the consistency of all your stationery products. Make sure your supplier has control of their product quality -- some sellers are really 3rd-party outsourcers who use a different manufacturer or supplier for each job, based on low price. These businesses usually produce spotty quality and inconsistent service at best. Even if they may look like they're saving you a few bucks, it will cost you more in the end. You need someone who is reliable all the time, but perhaps more importantly, able to come through on short notice for the occasional office emergency when somebody forgot to order more envelopes. Some suppliers even offer an online inventory management system that will send you reorder reminders based on your past order history.

Leverage every resource available to your business to build your professional image with personalized business stationery. Personalized stationery is probably the number one thing you can do to present a professional and competent business image to your customers and the public.

Logo Design for Logo designers

The main purpose of this article is to help non-designers understand the logo design process, general terms, requirements and things to remember when ordering a logo.

When you decided that your company needs a logo you need to think if you need a completely new logo or redesign the old one (of course, if you have it) before searching for a logo designers. Redesign of the existing logo is often cheaper than design of a new logo.

There are a huge number of companies which offer logo design services. All of them have different prices, number of concepts and revisions offered. Some of them can design business stationery for you. Let’s talk about every point in detail:

Price is important factor; it is very unusual to receive high quality at low price. But Internet is the place where designers work from all over the world and logos are going down in price. You can buy logo of satisfactory quality for $100 (yes, one hundred dollars). One of the very important factors affecting the price is whether design company uses clip-art (premade pictures or graphic elements) or creates unique logos. Be sure to find out this. Custom logos are much better because you will have exclusive logo nobody has.

Number of concepts is a number of ideas for logos which you will be offered after answering the logo design questionnaire. It is good to have more than one idea for logo because you will be able to choose. Usually, you will receive a couple of ideas in different styles. When you choose a concept for your logo you will be able to change it using revisions.

Number of revisions is a number of possible changes which you can request for a chosen logo design concept free of charge. You can change everything including color, font, graphic element, arrangement of the elements. The more revisions you have the more chances you receive a logo of your dream.

Turnaround time is an amount of time needed for work on your logo. Usually design process takes from 3 to 10 days. There are companies, which can do urgent orders but the cost of logo will be higher.

Number of designers – recently design companies started to indicate number of designers working on your project. Big number of designers should guarantee diversity of the concepts, but this factor is difficult to control and it is difficult to find out how many designers really worked on your project.

Stationery design – it is good if your logo design company will design business cards, letterhead and envelope for you. Usually, you will receive a couple of concepts of business stationery to choose from.

Things to remember during the communications with logo design company:
1. Number of colors of your logo. The more colors you have the more expensive will be cost of printing services.
2. Files optimized for print. Be sure to request files optimized for home and professional printing (tif, pdf, jpg, eps).
3. Source files of your logo (ai, cdr). Be sure to request source files of your logo; you may need them in future.
4. Use of photos in logo. It is very bad idea to use photos in your logo. Such logos are overloaded with graphic elements and have non-professional look.
5. Logotype with abbreviation or without company name. It is very difficult to advertise and promote your company with such logo. Logos with acronyms are good for very big companies which have a lot of money for marketing.

Logo is very important for each company and serves the crucial role of successful marketing. It is vitally important to have good logo from the beginning because redesign of logo will cost you a lot because of need to inform you clients about rebranding, change business stationery and logos on signs, cars, etc.

http://www.articlesbase.com/graphic-design-articles/logo-design-for-nondesigners-314062.html

Tuesday, September 29, 2009

How to Choose a Good Stationery Design

Everything in stationery printing really boils down to its design. You always want to have the best one which fits your personality, or the most effective one fits your goals for stationery printing. However, choosing a good stationery design isn’t as simple as it sounds. To get a good and original one for your own use, you have to know some pointers. Below are five tips on how to choose a good stationery design.

1. Use more than templates – The first advice that we can give you in choosing a good stationery design is to look for more than just mere templates. A lot of people can be easily attracted to using templates since they are easy to use and there are a lot of designs to choose from. However, the limitation of templates is that there is always a chance that another person with similar tastes like you can use it. This makes you very unoriginal and it negates that sense of personality with your personal stationeries. So, to avoid something like this from happening, you need to make some original designs yourself or hire someone to do it for you. This might take a lot of work, but if you want good, or even the best kinds of stationery designs, this is the best choice in achieving that.

2. Look for something clear – Now, whatever you choose though, custom made or template created, a good stationery design must always be something that is relatively clear. Do not believe in those others who think that the more design accents and elements the better looking stationeries can be. In fact it is the opposite. The more cluttered a stationery design, the more useless it is. It is best to have appropriate design elements like a header, footer and a light border or watermark background. Those are it. No other elements should be present to make things clear, clean and writable.

3. Lighter colors are better – Also, for all stationeries, it is always a must that your paper must be light colored. This is because most pens in use today are dark colored like black or blue. If you write on dark colored stationery, these pens cannot write effectively in that paper color. You would need special inks just to get something on the stationery which will be a problem. So it is almost always a must to print on lighter colored stationery paper for the best functionality.

4. Standard usable size – Another important advice in stationery printing is the size or dimensions of the stationery. It is always best to print stationeries in standard sizes. The most common size should be the letter sized paper. Anything significantly smaller or bigger than that can really affect the usefulness of your stationery. You won’t want something too big that is hard to carry around, and you won’t want something too small that can’t fit your messages. So keep to the standard size of printing if you can. You don’t have to show off and print big or small stationeries.

5. Proper binding and tear off – Lastly, you might want to check your binding for stationeries. The best one to use is those rubber adhesives that lets you tear of stationery pages one by one. This makes your stationery pretty convenient, and it is cheap to have it binding like this too. Avoid other more permanent kinds of binding since you will have a lot of difficulty writing and giving away your notes.

Wonderful! You should be quite ready now to choose a good stationery that is effective and perfect for you.


Tuesday, September 22, 2009

Stationery Design is Important to Your Success

When you receive a letter from a company or flip through the pages of their brochure, what is the first thing that strikes your mind? The content or its visual appeal? The latter, of course. Good Stationery design plays an important role in the corporate identity of a company. This is the crucial factor that differentiates a professional company from an amateur company. As such, professionally designed stationery has the power to attract more business and enhance the visibility and effectiveness of your brand.

Many small-scale companies ignore the importance of their stationery design. There are reasons for this. When a company is just starting out, pricey overhead costs may often lead decision makers to forego the frills. Thus, many of them make use of plain stationery to conduct important business communication. These companies are unaware of the business mileage they are losing out through such carelessness.

Some companies, particularly individual entrepreneurs, make the mistake of outsourcing the design of their stationery to amateurs. Worse, they may even go so far as to design it themselves. While such measures are helpful in cutting costs, they also hit you where it hurts the most- your business potential. DIY design software comes with pre-designed templates that may be customized to a small degree. But it is important to remember that these templates are being sold over and over again to thousands of web users. Therefore, there is no chance of your design being anywhere near unique. Additionally, since the amount of customization you can carry out is strictly limited, you are more or less stuck with what the software offers you.

That is why it is important to procure professionally designed stationery from design experts who possess the artistic ability and the creative bent of mind to create eye-catching stationery designs. Stationery performs the important task of attracting viewer attention, engaging their interest and finally, selling your product. It enhances your company’s identity. It augments your credibility and spearheads your marketing efforts.

Different businesses have different needs when it comes to stationery design. Even different kinds of stationery need to be designed in different ways to deliver their intended purpose. For example, the purpose of a business card is quite different from that of a brochure. So also, the kind of stationery design that is recommended for a business in the entertainment industry is different from that required by a business that specializes in law or accounts. Therefore, it is important that the stationery design you choose is in keeping with your services, philosophies and purpose.


http://www.articlesbase.com/web-design-articles/stationery-design-is-important-to-your-success-527247.html

Wednesday, September 16, 2009

How to Make A Business Stationery Design For Your Company

One of the tasks associated with starting a business is to design and develop appropriate letterhead for your company. In designing letterhead, you need to make certain that the end product not only is appropriate to the business you are in but is appealing to consumers as well. Something of a balancing act is involved in that process. However, if you consider the individual components of letterhead design, development and creation, you will be able to strike that balance and create ideal stationery for your business venture


  1. Step 1

    Design a logo. The first -- and in many ways the most important -- step associated with creating letterhead for your business is to craft the most idyllic logo. In the end, potential clients or customers are introduced to your business initially through your logo. And in the competitive marketplace of the 21st century, you must make the best possible first impression.

  2. Step 2

    Select a typeface. In designing your letterhead, choose a font that will harmonize with your logo and that is easy to read. Fancy fonts generally do not work well on letterhead.

  3. Step 3

    Choose paper. You might not think it matters much, but the type of paper you select is important. For example, depending on the segment of the marketplace that your business targets, consider a recycled selection. Pay attention to factors such as paper weight and finish as well. Finally, you do have some choices when it comes to paper color. Again, the focus needs to be on what you think will be most suitable for your line of operations and most appealing to your market niche.

  4. Step 4

    Pick ink color. As is the case with the other elements associated with your overall letterhead design, you need to keep your eyes focused on your potential client or customer base when you select the ink color you will use on your letterhead. You also need to pay heed to the type of business you are in as well. A law firm would not want to select a pastel ink for its letterhead while such a choice would be ideal for certain types of retail ventures.

  5. Step 5

    Engage the services of a quality printer. You no longer are constrained by selecting a local printer. The Internet opens up a world of options to you. However, depending on the business that you are in, there may be some commercial benefit to selecting a local provider.

http://www.ehow.com/how_5114546_make-company-letterhead.html?ref=fuel&utm_source=yahoo&utm_medium=ssp&utm_campaign=yssp_art

Thursday, September 10, 2009

Unique types of stationery design

Stationery is one of the most visible aspects of any business. From letterheads and compliments slips to business cards and invoices, your stationery will be seen and kept by customers - it will influence the way they see your business.

Business cards are presented to many people so they should be well designed and printed on good paper. Most companies use paper with a glossy finish. Professional white or off-white stock paper is generally the cheapest.

Not alone are we internet experts we are also specialists in designing for Print. We get veryspecial ratesfromPrint Companies so we can organise your printing for you.

Our high quality stationery design and printing service provides businesses with original, beautiful letterheads, envelopes, business cards, notepads that compliment and boost their company identity.

Letterhead gives all correspondence an air of professionalism. Letterhead is a vital piece of marketing material. It usually shows the company logo, company name, address and contact information and serves as a reminder of the business to the recipient.

We do have the skills and expertise to deliver outstanding complete stationery design, through our fresh ideas and innovations. If you need any types of stationery design such as business cards and letterheads order now. One of our designers will take over your request.

There are also unique types of stationery, such as personalized thank you notes, note pads, and calling cards. Calling cards are much like typical business cards that have been custom made to feature your personal information instead of business information. Or, you can opt for custom note cards instead of traditional stationery sets.

Simple and professional deigns are always the best choice. Perhaps you choose white bond paper with a black border and a modern swirl header. Your graduation stationery could easily incorporate this elegant design without seeming too corporate, while your business stationery could likewise feature this design without seeming unprofessional.

Personalized stationery is printed with your company information or a message from your company. Some printing companies will create a complete custom design for your business and incorporate it into your stationery to be used for promotional items and gifts.

As long as your have your logo design in a vector format like Adobe Illustrator, or EPS, you can order our stationery design as a stand alone service.

We create unique and professional logo design concepts which always fit to your business.

We offer highly customized and economical logo design and corporate identity development solutions, including business stationery design and web site development for all types of organizations whether they are large or small, startups or global corporations, commercial or non-profit oriented, and from all parts of the globe.

There are too many websites on the Internet that offer different logo design services. Many of these websites are operated by individuals or very small companies with only a few employees. Would you trust something as important as your business logo to a company that might not even be in business next time you call?

Any logo design company will have only one logo designer to design your company logo. E Web Craft gets a team of our professional logo designers to create your company logo design, thereby delivering the best custom logo design for your business.

At e-web craft, we provide you with at least 3-4 logo design concepts within 24-48 hours of your order. We offer unlimited revisions for your company logo design until you are 100 % satisfied. We generally deliver your custom logo design within 2-3 business days.

We provide you professional business logo designs at cost effective prices. Logo design services e-web craft do not compromise on quality. Our primary goal is to offer the best company logo design for your business at affordable charges.

Make sure that the business image you present is consistent. The different items of stationery you use should match each other, and your stationery should also match your signage and your marketing material.

Sunday, September 6, 2009

Stationery Design in Australia

Logo design and corporate stationery form the backbone of these company identities, which then flow on to applications such as corporate brochure design, document templates and signage

We adopt a collaborative approach to the logo design process ensuring client satisfaction. We have professional designers dedicated to business logo design. Our client satisfaction rate for logo design in Australia and New Zealand is what sets us apart from most other studios.

Logo design, Business card templates, stationery designs, Brochure templates from a single source. Customize unique design for business logo, business card, corporate identity and brochures in .ai, .indd, .doc & .cdr file format


For Logo Plus Stationery Design $399 ,we'll email to you your new unique email stationery signature file design. If you are lacking a component, for example a graphic design of your logo for your email marketing or web pages, you don't need to spend months learning graphic design.

We offer creative custom design of Logos, stationery and web-sites. Under our careful hand these powerful marketing tools will bring a breath of fresh air into your business and make you stand out among the competitors.

Have a look at the Web sites designed by our team and see how can be your Web site designer/developer. Making our clients proud is our business!

Get customized web site cartoon logo design services at affordable prices in Australia. We offer Graphic Designs, business logos, company logo, stationary design, website design services.

Check out our high quality and affordable packages for all your logo design needs. Check out our complete Identity Design Packages below that include logo design and stationery design.

In addition to the logo design, we also create 3 choices of business stationery design for you to choose from. You will get 3 different choices of business card, letterhead, compliments slip and envelope. These designs will integrate your new logo to present a very professional corporate identity.